Joining me today is Crista Grasso who is an international lean and agile business consultant to Fortune 50 multi-billion dollar businesses, strategic advisor to 6 – 8 figure small businesses and entrepreneurs, and creator of the Lean Out Method®, 90-Day Lean Out Planner, and the Lean Business Scaling SystemTM. She is also the host of the Lean Out Your Business Podcast where she shares her top strategies to simplify and scale a business.
Crista has been helping businesses achieve accelerated and sustainable results and increased profitability for more than two decades. Known as the “Business Optimizer”, Crista has the ability to quickly cut through the noise and focus on optimizing the core things that will make the biggest impact to grow and scale a business. She has a Bachelor of Science degree in Business and holds several lean, agile, change management, and program management certifications. Crista is often described as high energy, super passionate, and very practical – you won’t get a lot of fluff or hype!
Today is all about why you need to simplify to scale!
Let’s talk about:
“I took these concepts and applied them to my own and never looked back…” At 1:45, Crista tells us a little more about herself, who she serves and what she helps them do. She also share what led her to leave her corporate job and start her own business!
“One of the other areas of waste is underutilized resources…” At 8:25, hear the top 5 areas where businesses are leaving money on the table and the biggest mistakes entrepreneurs make when scaling their business.
“You’ll find that you actually really quickly get better results with a lot less effort but you have to look at it strategically…” At 17:10, Crista shares what she tells people when they need to narrow down and focus on less rather than more in their business. You’ll hear the 4 critical components to simple sustainable scaling in business and the difference between lean strategic planning vs traditional planning.
“You’re probably spending a lot of time on things that don’t matter …” At 30:15,Crista shares the planner she created based on her Lean Business Scaling System and how we can move the needle and progress in business instead of being busy but stuck in the same place. We also talk about scaling with a team and Crista shares her favorite techniques that will give us time back in our day!
If you want to connect more with Crista you can visit her website and you can also grab her free guide to uncover hidden time and profit in your business.
Until next time! Happy Marketing!
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