Welcome to another episode of the Traffic & Conversions Show! Joining me today is one of my business besties Beverly Simpson. Beverley began her career in fitness as a certified personal trainer and was the fastest growing personal trainer to district fitness manager. Now she coaches other health and wellness entrepreneurs in their businesses and marketing strategies, helping them fine-tune their messaging to grow their companies well beyond 6-figures.
Today is all about the 6 S’s of a successful business!
Let’s talk about…
“You have to love the process more than the outcome…” At 5:45, Beverley tells us a little more about herself, what she does and her journey to get where she is today.
“Make the decision to be ok with what you want to talk about…” At 10:45, hear the process of how Beverley came up with the 6 S’s of success and tips for how to study your customers for research.
“It’s about the fear of getting it wrong…” At 19:20, Beverley shares her thoughts on the top 3 things she hears the most frequently and the concept of taking risk vs safety. We also dive into how to serve your client.
“A person needs to believe in you, they need to subconsciously believe you are an authority…” At 27:30, we’re talking about how to solve the root causes of your clients problems and the BIGGEST thing most people miss. Beverley shares the 4 types of sellers she comes across.
“No matter how many ways you slice it, it requires skill…” At 39:40, we’re talking about skill acquisition, the most undervalued and least talked about concept.
We end the show with a round of Michelle’s Hot Minute where I ask Beverly a few Rapid Fire Questions! If you want to connect more with Beverly you can visit her website, check out her podcast, PT Profit Podcast and find her on Instagram! I hope you enjoyed the show and until next time, happy marketing!
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