Welcome back to episode #7! Today you’re in for a TREAT because I’m interviewing Teresa Heath-Wareing who is an award winning international speaker, TEDx speaker, trainer, author, podcaster & social media expert. Today’s episode is all about planning your customer journey with the marketing that converts method.

“When you love doing something it’s nowhere near as hard…” At minute 1:50, Teresa fills us in on her journey and a little bit about herself. Hear why it’s important to have a journey for your customers to follow and the 4 key steps to the customer journey and how to get your business seen. (This is the EXACT process Teresa uses in her business!)

“I treat my emails as a different content and every week I add value…” At 12:35, Teresa tells us her content strategy and how she views repurposing content and posting on each platform. Plus, hear her top tips on ways to grab emails AND grow your email list.

“The minute I start work I’ll go through every platform and respond to everything…” At minute 24:15, find out how much time Teresa spends on responding to comments, direct messages and emails. She is sharing her work rituals or ‘rules’ as she calls them! She is sharing her secret weapon when she is responding to people and how to convert your audience to buy and give them value after they are on your list.

“How is this going to make you stand out and really make that person feel special…” At 37:34, we’re talking about how Teresa connects to her audience and I ask her if she is the one actually responding to customers or if there is a sales team behind it!

“How can you either add value or give them something extra or unexpected…” At 45:00, Teresa tells us how to turn your customers into brand advocates with tips on how to do exactly that. Plus, it’s that time again…Michelle’s Hot Minute where I give Teresa a few rapid fire questions!

If you want to connect more with Teresa you can find her on Instagram, @teresa_heathwareing and at www.teresaheathwareing.com

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