Today is all about how to use personalized marketing to grow your business! My guest today is Penny Kelley is a Growth Marketing Strategist who leads clients from new entrepreneurs getting their first leads and sales online to experienced business owners achieving 2X, 3X, or even 10X revenue growth from our marketing strategies and sales optimizations.

Since 2014, Penny has trained thousands of business owners to optimize sales funnels, improve their customer journey, and to use Facebook™ and Google™ marketing for business growth. Prior to starting Marketing Profit School, Penny spent 20 years in corporate sales, management, and leadership.

Penny was named a Brainz CREA Global Award Recipient for 2021 and 2022, is a Certified Facebook™ Marketing Consultant, and has been featured on podcasts, including The Traffic & Conversions Podcast and The Legacy Lounge Podcast.

In this episode:

  • Penny explains what personalized marketing is and how it can help online entrepreneurs grow their businesses.
  • We talk about the importance of understanding your audience, segmenting them, and creating content that resonates with each segment.
  • Resources Penny recommends to do audience research.
  • The importance of testing themes in your content before investing in paid traffic.
  • We discuss top-of-funnel strategies for attracting cold leads and segmenting them through quizzes.
  • The importance of connecting with the audience and earning their trust and attention through personalized marketing.

If you want to connect more with Penny, you can visit her website or follow her on Instagram, Facebook and YouTube! I hope you enjoyed the show and until next time, happy marketing!

Looking to learn more? Feel free to send me a DM over on Instagram or apply to work with me!

Thanks for listening!

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