We all talk about how important it is to have an email list because we own the asset vs relying on the socials. However, what good is it to own the asset if no one is receiving it or it’s going to spam.
So today I’m sharing how to protect your email deliverability and explaining why your emails may not be delivering and how to fix it.
In this episode:
- What is email deliverability?
- Why does email deliverability matter?
- What affects your email deliverability?
- The importance of email verification and authentication.
- How to correctly use genuine images, shortening links, an unsubscribe button, and measuring bounces.
- How producing high-quality email content will give you genuine improvements in your email deliverability!
Mentioned in this episode:
- SPF (Sender Policy Framework)
- DKIM (DomainKeys Identified Mail)
- DMARC (Domain-based Message Authentication, Reporting & Conformance)
Cheers to protecting your email deliverability! Until next time! Let’s grow your business together!
Looking to learn more? Feel free to send me a DM over on Instagram or apply to work with me!
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