Welcome back to another episode! Today is all about the Apple iOS 14 update and how you can prepare as a Facebook advertiser. If you’re running ads, you might have received an email from Facebook or maybe every time you log into your ads manager you get a message saying there’s going to be an iOS update…did you freak out a little bit?!
You may think it’s the end of the world with Facebook and Instagram advertising but I’m here to walk you through all of this and how this is going to affect your campaigns.
Let’s talk about:
- What this means to us as advertisers
- A few stats on iOS users
- How this will affect your audiences, custom events and attributions
- What you should be doing now to prepare
- How to verify your domain
- Setting up 8 custom conversion events for domains
Links mentioned in this episode::
Verify your domain instructions
Set up automatic advanced matching
Until next time! Happy Marketing!
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