Welcome back to another episode! Today is all about the Apple iOS 14 update and how you can prepare as a Facebook advertiser. If you’re running ads, you might have received an email from Facebook or maybe every time you log into your ads manager you get a message saying there’s going to be an iOS update…did you freak out a little bit?!

You may think it’s the end of the world with Facebook and Instagram advertising but I’m here to walk you through all of this and how this is going to affect your campaigns.

Let’s talk about:

  • What this means to us as advertisers
  • A few stats on iOS users
  • How this will affect your audiences, custom events and attributions
  • What you should be doing now to prepare
  • How to verify your domain
  • Setting up 8 custom conversion events for domains 

Links mentioned in this episode::

Verify your domain instructions

Set up automatic advanced matching

Until next time! Happy Marketing!

Thanks for listening!

If you like what you hear, please share your thoughts and help out the show!

LISTEN ON
BINGE ON RELATED PODCAST EPISODES:
PLEASE SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS

If you enjoyed this episode, I would very much appreciate it if you’d consider leaving a review. Podcast reviews are one of the best ways to support your favorite shows. Not only do they help promote the show, but they also give other potential listeners an idea of what the show is all about.

Take a screenshot of your review and send it to us at info@themichellefernandez.com and we will send you a gift as a way to say thank you.