Joining me today is Nicki Krawczyk who is a copywriter with over 15 years of experience, writing for multi-billion dollar companies, solopreneurs, ad every size business in between!
She also coaches people to become professional copywriters and build thriving careers of their own through her website and her Comprehensive Copywriting Academy.
For her, being “filthy rich” means having a job you love, being good at what you do, and making great money doing it.
This episode is all about making genuine connections with your audience through effective copywriting!
Let’s talk about..
“It’s about creating a genuine connection between the people who have a want or a need and the business…” At 2:00, Nicki fills us in with a little more about herself, what she does and who she helps serve. Plus, hear why it is so important for business owners to learn copywriting and the difference between copy and content!
“Anything that you write needs to have a purpose…” At 12:20, Nicki tells us the biggest mistakes she sees business owners making when it comes to writing copy.
“At least 50% of copywriting is editing…” At 19:15, hear the keys to making any copywriting project successful and Nicki’s tips for working with a copywriter including what business owners need to consider when hiring a copywriter!
We end the show with last minute advice from Nicki and a round of Michelle’s Hot Minute!
If you want to connect more with Nicki, you can visit her website and check out her Comprehensive Copywriting Academy!
Let’s grow your business together!
Looking to learn more? Feel free to send me a DM over on Instagram or apply to work with me!
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