Welcome back to episode 16! As much as I love paid traffic to generate leads, I’m also always looking at ways to grow my list and my client’s list organically. You should never have all your eggs in one basket! 

My good friend Allison Hardy is joining me and you are going to love her just as much as I do! Allison helps mompreneurs create thriving 6-figure businesses on their terms by simplifying and streamlining their businesses, which allows them to scale and grow quickly and easily. Allison is the creator of The 6-Figure Mompreneur Podcast, a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington, D.C.’s most influential professionals under 40 by Washington Life Magazine. She’s also wife to Teer, and mom to six year old Camden and 2 year old Nora. Today’s episode is all about how to lead gen the smart way. 

“Within 4 months of opening up my 1-on-1 service I was fully booked…” At minute, Allison tells us about herself and her entrepreneurial journey.

“The algorithm shifted and groups became really, really important…” At 8:05, Allison is sharing what the smart way is for lead gen and hear what platforms are good lead generators including Facebook groups. Allison shares major insight and tips on how to set up your Facebook group for lead generation.

“You are the person leading this group and it’s an extension of your business…” At minute 17:15, should we pitch inside of our groups? Providing value vs pitching vs what’s available where’s the balance and how to decide what the goal of your group should be. 

“It’s a really effective way to get your group seen more organically and leverage the algorithm…” At 25:20, how do you get new people in your Facebook group and why activity, Facebook lives and engagement are so important in a short amount of time. Tips and advice for pop up groups and build excitement and hype.

We’re ending the show with Michelle’s Hot Minute! I’m asking Allison a few Rapid Fire Questions. If you want to connect more with alii you can join her Facebook group, The 6-Figure Mompreneur Community and listen to her podcast, The 6-Figure Mompreneur Podcast.

Until next time, happy marketing!

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