Joining me today is Larissa Banting! After a career as a professional dancer, Larissa Banting turned her creativity to marketing and public relations. One of only a handful of professionals to be Accredited by the Canadian Public Relations Society, her past clients include The City of St. Albert, Bombay Sapphire Gin, the Northern Alberta International Children’s Festival, Nelvana, CBC and CTV networks.
Since opening her boutique publicity agency, El Bee PR, Larissa and team have helped create a buzz about her clients, including SudShare and numerous entrepreneurs and solopreneurs.
Today is all about how to get featured on media outlets even if you’re just starting out!
Let’s talk about…
“Your story being so good that the media says we want to feature you…” At 1:15, Larissa tells us exactly what publicity is and how it’s different from other forms of marketing.
“Never underestimate the power of how you got started in business…” At 11:15, find out how to know when you’re ready for publicity and how you can craft your story even if you think you don’t have one.
“You’re being showcased as a vetted authority, to an already engaged audience…” At 20:02, Larissa fills us in on how publicity can help your business and how you can use publicity as an introvert! Plus…hear how quickly you could see a feature in a magazine or podcast.
“PR agencies, a lot of them are just being lazy…” At 26:10, hear if you can take on your own publicity or if you should hire one. Larissa shares how much time it takes to work on publicity and what we should look for when looking for a PR agency.
“This is why getting into the media is so powerful…” At 36:20, hear how much on average you should be looking to pay for a PR agency and as always, we end the show with Michelle’s Hot Minute!
If you want to connect more with Larissa you can visit her website where you will find her blog and great resources!
Until next time! Let’s grow your business together!
Looking to learn more? Feel free to send me a DM over on Instagram or apply to work with me!
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