This episode is all about how to come up with top of funnel content because Rebecca asked this specific question in my DM’s!
You might be wondering what is top of the funnel exactly? When you picture an actual funnel it’s wide at the top and narrows at the bottom. The widest part is when all your leads are coming in to go through the funnel to become a customer at the bottom.
Top of funnel in marketing is the process of marketing to a wide audience to build brand awareness and capture as many leads as possible.
Since the audiences are mainly searching for information at the top of the funnel, the primary goals of marketing at the top of the funnel are awareness and lead generation.
In this episode…
- The types of content you can use for top of funnel
- How to know what type of messaging you should use based on your prospects
- The top of funnel content that I’ve found works best
- How to build an engaged audience of this bite sized content where your audience thinks you are in their head!
- How to come up with these topics
If you have a question you’d like me to answer on the podcast, make sure you send me a DM, @themichellefernandez!
Cheers to coming up with some awesome top of funnel content. Until next time! Let’s grow your business together!
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