Today is all about creating high-converting content for middle of funnel! This episode was inspired by Lisa who messaged me to ask what kind of content I should be creating for middle of funnel. During this stage, prospects are looking for more detailed and in-depth information about your brand, so educational content is critical in this part of the buyer’s journey.

In this episode:

  • What middle of funnel means and the type of content it includes.
  • The three goals of middle of funnel content.
  • Why list segmentation is key to getting in front of more people.
  • Types of content that are useful for this stage.

Cheers to creating highly converting middle of funnel content!

If you have a question you want answered, please be sure to send me a DM on Instagram @themichellefernandez!

Until next time! Let’s Grow Your Business Together!

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