Today is all about creating high-converting content for middle of funnel! This episode was inspired by Lisa who messaged me to ask what kind of content I should be creating for middle of funnel. During this stage, prospects are looking for more detailed and in-depth information about your brand, so educational content is critical in this part of the buyer’s journey.
In this episode:
- What middle of funnel means and the type of content it includes.
- The three goals of middle of funnel content.
- Why list segmentation is key to getting in front of more people.
- Types of content that are useful for this stage.
Cheers to creating highly converting middle of funnel content!
If you have a question you want answered, please be sure to send me a DM on Instagram @themichellefernandez!
Until next time! Let’s Grow Your Business Together!
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