Welcome back to episode 10! I have a special guest on the show today, Danielle Cevallos who is all about content strategy and copy for thought leaders, world changers and trailblazing brands. Today she’s going to share how to create content that builds authority. She is my go-to girl for all things copywriting and content marketing!
“This was the first time ever I had made an investment that was scary and big…” At minute 0:45, Danielle is proving how awesome she is by sharing a little about herself and her journey. Hear why it’s important to find a copywriter that understands you and your messaging.
“You have to know your voice for someone else to be able to pick it up…” At 11:45, I ask Danielle about some of the objections she hears from clients and potential clients. Plus, she is sharing tips on how to find your voice and use it effectively and a few more objections she hears about pricing for hiring a copywriter.
“You need to have different, original thoughts…” At minute 16:15, we’re talking about what separates authority building content and plain ‘ol vanilla content. Plus, Danielle shares what mistakes people are making with their own content and how we can be sure to stand out in our own industry.
“You need to put content out first and foremost where your people are…” At 28:05, we’re getting insight into where we should be putting our content and how often we should be sharing it. We are ending the show with Michelle’s Hot Minute where I ask Daneille a round of rapid fire questions!
If you want to connect more with Danielle you can find her on social @basicgirlmarketing, at basicgirlmarketing.com and check out her podcast, The Basic Girl Marketing Podcast!
Until next time, happy marketing!
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