Welcome back to episode #5! Today we’re talking about how to stand out from the SEA of posers and take your place as a highly sought after authority in your industry in 45 seconds. I know there are many, many, many people struggling to manage their time on social media figuring out a way to stand out above the noise. The struggle can be real to get attention on social as you’re testing things out and trying to find your way. If you’re relating to the words I just said in any way, shape or form… you’re not alone! Let’s find a way to change that.

“There is still an opportunity for you to get in the game and be one of the “firsts”… At minute 0:40, hear why video is the fastest and easiest way to capture your audience’s attention versus a static post. If you want to stay in business from this moment forward, you MUST be doing videos. Period. These videos don’t even have to be more than 5 minutes. Hear why!

“How can I possibly say what I have to say within just 45 seconds?…” At 5:43, hear what I’ve been testing with my clients and the Instagram story hack you NEED to be doing. Plus, the 4 components to a 45 second video that will make the process of recording these videos so much easier for you.

“It’s important to brand you, set yourself apart from your competition…” At minute 9:45, are the ways you can structure this system at different phases of your sales funnel with the ‘Know, Like Trust’ process. 

“Are you connecting with the right people who are looking for what you have to offer?…” At 13:21, let’s talk about driving traffic to these videos..the most important part!

“I recommend running ads All. the. Time…” At minute 18:25, we’re talking about setting a budget and who you should be targeting with your ads.  We’re wrapping up with the best practices to make sure these videos are perfect!

Did you get value from today? I’d love to know if you’re going to try this strategy, so DM me or tag me on social, @themichellefernandez. 

LINKS MENTIONED IN THIS EPISODE

I’ve put together a simple guide that goes into what we talk about today breaking down the 4 components of the 45 second video. So head over to themichellefernandez.com/45 and grab the download.

Looking to work with me? Check out our Done For You Ads + Funnel and our Done For You Launch Plan. You can apply now and I can’t wait to grow your business together!

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