In the ever-evolving world of social media, change is the only constant. With each year that goes by, we see tectonic shifts that leave marketers and businesses racing to keep up with its dynamic nature. But staying ahead of the curve is essential if you want to harness the unlimited potential of social media!

In this week’s episode, I’m sharing my insights into some of the most exciting trends shaping the future of social media marketing. We dive into the growing importance of influencer marketing, the increasing use of social media platforms as search engines, and the potential of chatbots for your business. If you want to learn how to future-proof your brand when it comes to social media marketing, this is a great place to start.

In this episode:

01:17 –  It’s becoming more common for consumers to search for products, recommendations, or reviews on social media, rather than search engines.

02:36 – AI tools like ChatGPT are an additional rival for search engines.

03:31 – Brands are going to start using influencers more than celebrities to promote their products.

04:46 –  There is a growing preference for social media users to discover new products on social media through an influencer that they follow over any other social platform.

05:41 – Chatbots have a lot of unused potential and it’s likely they will become the primary customer service channel for many businesses in the future.

07:10 – Social media moves fast, and is always evolving. It’s important to consider what you could start putting in place in your business to stay in the game.

Looking to learn more? Feel free to send me a DM over on Instagram or apply to work with me!

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