Welcome back to the Traffic & Conversions Show! Joining me today is Shannon McKinstrie and Emily Schwalbach who are the founders of Social Squad Society, with 10+ years of social media marketing experience serving over 200 clients, training over 50 teams and have taught over 30 in-person social media workshops.
They are Insta-fiends turned real life business partners and you’re in for a treat because today is all about the importance of Instagram Reels!
In this episode we talk about…
“Our biggest message is just trying to simpllify social media and support business owners and entrepreneurs…” At 1:32, Shannon and Emily tell us a little about themselves, who they serve and what they help others do.
“We aren’t about fast growth…” At 8:55, hear what the benefits of doing reels is and what makes a GOOD reel!
“That’s a quick little tactic to get someone to watch it again…” At 14:25, Shannon and Emily share 3 sure fire ways to get more engagement and ways to get them to stay on the reel longer.
“We want to encourage people to try it and to not feel so intimidated by it…” At 22:25, find out where to start if you’re new to reels, what they suggest to grow into and I ask them about presenting ourselves as business professionals vs how we are in real life in reels! Plus, hear their BEST TIPS for creating reels!
“Video and speaking to your audience is so impactful…” At 34:30, hear about the future of Instagram!
If you want to connect more with Shannon and Emily you can find their website here! You can also find them on Instagram: @socialsquadsociety, @emily_schwalbach, @shannonmckinstrie!
Links mentioned in this episode:
Until next time! Let’s Grow Your Business Together!
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