Welcome back to another episode of the Traffic & Conversions Show! Today’s episode is all about your simple effective instagram strategy and joining me is Sydney Davy, owner of Taylor’d Media. Sydney guides women in business to their spot in the market where they’re filling the gap they’re meant to fill and work as respected women in business.
She’s in the trenches daily and she’s diving into answering some burning questions, debunk social media myths and uncovering a simple yet effective strategy that you can start using today. Let’s dive in!
“Vanity numbers are tricky because they seem so important and they don’t pay our bills…” At minute 1:40, Sydney tells us a little bit about herself, who she serves and what she helps them do. Do you think you need 10,000 followers?? I ask her the always important question…how important really are vanity metrics? Plus, find out what’s more important that you SHOULD be paying attention to.
“Anything that is relevant to who you are, anything that is relevant to your business should be on your feed…” At 5:45, find out how pretty your feed should be? Sydney shared one good rule of thumb that she recommends to her clients and we talk about what and how many social pillars we should have.
“The more that you use, the more Instagram is going to appreciate it and reward you for it…” At minute 11:00, we all know how many tools Instagram offers us, but how many of those should we be utilizing for marketing? Plus, if you think highlights are not important, Sydney is sharing all the details to Instagram highlights.
“You can give people everything and they will still want to work with you…” At 18:15, Sydney shares how much of our offers and other resources we should be re-purposing and posting on social media.
As always, we end the show with Michelle’s Hot Minute where I ask Sydney a few Rapid Fire Questions! If you want to connect more with Sydney you can find her on Instagram, @sydney.taylormedia or on her website!
I hope you enjoyed the show! Until next time! Happy Marketing!
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