Welcome back to another episode! This episode is a special case study edition of The Traffic & Conversions Show. My guest is a cake artist with a brick & mortar store and was looking to add additional revenue and take her crazy skills online and impact other cake artists to go beyond delicious and make their customers feel special!

Today you’re going to hear from my very special client, Jennifer Goldbeck, on how she’s been able to generate over 5,000 leads and over $7.200 in just 3 months and the number just keeps growing as we speak. Today’s episode shows how you can take a vision and not only make it a reality but make you some serious money!

“I was not meant to be a boss…but I have to do it…” At minute 2:25, Jennifer tells us who she helps, how she helps them and what led her to wanting to start her biz online.

“This is like a whole other possibility I didn’t think about…” At 9:10, hear Jennifer’s reaction to what I had to say about taking her business in a new direction when we first started working together. Plus,  after testing and figuring out what worked while doing webinars, hear the results you may have whether you have no list or a small list but results like this ARE possible with work!

“I’m not looking at what I didn’t do…” At minute 16:45, Jennifer shares some of the things she has learned along the way of going from 0 to 5,000 webinar registrants. We also talk about why debriefing is SO important and Jennifer tells us her takeaways from finding the gaps by doing debriefs.

“You can’t go from being a hobbyist to a cake boss…” At 30:50, Jennifer shares another lesson she learned about leveling up, profitability, sustainability of a business and being a detective to collect data and speak your ideal customer’s language.

“My focus is maximizing this funnel to the maximum …” At minute 45:40, I’m asking Jennifer what she’s looking for and what her next steps are. We end the show with Michelle’s Hot Minute where I ask Jennifer a few Rapid Fire Questions!

If you want to connect more with Jennifer, you can find her on Instagram @bakeryreality. Until next time! Happy Marketing!

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