Welcome back to episode 12! Today’s episode is a MUST for any business owner that wants to have longevity in their business, really enjoy a profitable business attracting their ideal clients and building a life they love. I’m sharing the secret to getting more clicks, sales and profits using the structure, strategy and power of words!
“What are they doing to get these crazy cool results that others are not?…” At minute 0:28, have you ever wondered why certain businesses are thriving with way more customers than other businesses? I have! Or why some people have a crazy high number of people registering for their webinar, sales conversions to envy or fill their offers Every. Single. Launch?! Hear what I found out about this…
“The key is to tie multiple reasons to why people buy not just one…” At 5:53, let’s talk about the reasons why people buy and if your offer, product or service provides a solution to why people want to buy. I’m giving you questions you can ask about your product or service to figure this out!
“It’s all about creating curiosity to pull people in…” At minute 10:15, I’m giving you a challenge! This challenge will help you understand your target audience and how to turn the answers from a few minutes ago into content for your headlines, stories, sales pages and more of your messaging. Plus, I’m diving into the one skill everyone NEEDS to develop…writing headlines.
I’ve created a FREE headline template for you so head over to themichellefernandez.com/headline to grab it! Until next time…happy marketing!
P.S. The book Copywriting Secrets by Jim Edwards is the one mentioned in the episode!
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