Joining me today is Stephen Houraghan who is a Brand Strategist and Founder of Brand Master Academy. He has created a proven system that provides the keys to a structured framework that helps freelancers and agencies evolve into brand strategists. Stephen is on a mission to revolutionize the way branding professionals operate.
His program has helped over 20,000+ students including clients that have gone from charging just a few thousand dollars to winning projects worth over $60,000. Stephen’s unconventional approach has transformed struggling agencies into highly paid and sought-after brands.
On his ‘Brand Master’ podcast, Stephen has interviewed leaders in the branding industry including Marty Neumeier, Douglass Davis, Michael Janda, and Sunny Bonnell.
So today is all about how to attract dream clients that respect your talent and value your offering!
Let’s talk about…
“In creating something for myself I actually created this prodcut and this kind of roadmap that my clients needed…” At 1:30, Stephen tells us more about his journey and what he does. He also shares what positioning is and why it’s important for brands.
“It’s not until you’re able to specialize, will you start to earn a reputation in that field…” At 12:45, we talk about focusing ‘deep’ instead of ‘wide’ and attracting dream clients that respect your talent and value your offering. Stephen also gives us an example of this and explains what it means for your products and services.
“Give them a pathway to solve their own problem…” At 22:35, we’re talking about how to convince your clients that your offer is valuable and Stephen gives a few tips on selling your own product or service.
If you’d like to connect more with Stephen you can visit his website or find him on YouTube!Until next time! Let’s grow your business together.
Looking to learn more? Feel free to send me a DM over on Instagram or apply to work with me!
Thanks for listening!
If you like what you hear, please share your thoughts and help out the show!
- Subscribe to the platform you listen on most: iTunes, Spotify, Google Play, Stitcher, TuneIn
- Leave an honest review and rating on iTunes. Your ratings and review will help other find this podcast and I read every single review!
- Leave a note in the comment section below.
- Share this show on Instagram or Facebook.
